HELLO, I'M KELLIE.
I bring the big idea to life! As an award-winning Marketing leader, I use my passion for developing brand communications strategies and break-through advertising to drive awareness, shift perceptions and sales. I am a data-driven curator of brand messages that resonate with customers and cultivate successful business outcomes. My agility and curious spirit lead to strategic, out of the box solutions that solve business challenges. I am skilled at relationship building across organizations and teams, have exceptional communications skills and a proven track record of getting results.
Specific areas of expertise include: Advertising, Brand Management, Campaign Development, Data Analysis, Digital, Social Media, Project Management, Strategic Planning, Sponsorships and Consumer Insights.
Manages agency partners to develop and implement break-through campaigns across social and programmatic display.
Leverage consumer insights, market trends and data analytics to build audiences and develop campaign strategy.
Collaborates with key Marketing and Communications stakeholders to develop integrated campaign across owned, earned and paid channels.
Launched ‘Proudly Unstoppable, a campaign amplifying minority-owned small businesses, that drove over 200M impressions and 263K engagements.