HELLO, I'M KELLIE.
I bring the big idea to life! As an award-winning Marketing leader, I use my passion for developing brand communications strategies and break-through advertising to drive awareness, engagement and sales. I am a data-driven curator of brand messages that resonate with customers and cultivate successful business outcomes. My agility and curious spirit lead to strategic, out of the box solutions that solve business challenges. I am skilled at relationship building across organizations and teams, have exceptional communications skills and a proven track record of getting results.
Specific areas of expertise include: Advertising, Brand Management, Campaign Development, Data Analysis, Digital, Social Media, Project Management, Strategic Planning, Sponsorships and Consumer Insights.
AT&T ENTERTAINMENT GROUP
Spearheaded advertising launch of AT&T Fiber in 9 key markets resulting in a 10% increase in awareness and a 9% increase in sales during the time period.
Developed 2017 March Madness ‘Don’t Miss a Thing’ integrated campaign showcasing television spots with brand recall that significantly outperformed Nielsen’s best in class norm and delivered 1.32B digital impressions resulting in 150% increase in positive sentiment vs the previous quarter.
Led launch of AT&T Thanks advertising campaign strategy, a customer appreciation vehicle which included ‘Ticket Twosdays’; delivering 115k unique visitors to the site in its first week and increasing positive brand influence among customers by over 36%. The campaign received a 2017 D&AD pencil award in Film Advertising.
February 2016-September 2017
Director, National Advertising